The Luis Trenker collections are inspired by Alpine fashion culture. The brand’s designers glean fresh new ideas for cuts, prints and processing techniques by studying historical photo archives. The result is exceptional clothing for exceptional people. Luis Trenker stores have long since opened in places such as Zurich, Vienna, Kitzbühel and Sylt, but it all began here, in Bolzano. It was 1995 when South Tyrolean entrepreneur Michi Klemera founded the Luis Trenker brand, which has now grown to ten monobrand stores and numerous shop-in-shops. To this day, however, the company’s headquarters remain in Bolzano, and the Luis Trenker store within Campofranco is run by Michi Klemera’s daughter Johanna.


Despite their modern design, the interiors of this showroom blend seamlessly with the magnificent Campofranco architecture. Extending over an area of 200 m2 across two floors, and with a direct view of the Waltherplatz square, the C&C shop offers the latest Apple products, expert advice and a certified customer service.

Negozi Idea Casa

Descend to the second basement floor to visit Negozi Idea Casa with its wide choice of home textiles. Their selection includes bed linen, duvets and duvet covers made of high-quality fabrics, the latest in hand, bath and beach towels, and everything for the kitchen from decorative tablecloths to tea towels and chequered potholders. There is also a wide choice of curtains, cushion covers, runners and more.

MG Decoration

Flowers are life, color and joy... And that's what our heart beats for!
In our store you can expect flowers in their pure form, if possible from local production, quality materials and clean craftsmanship in a suitable ambience!

We look forward to your visit!


To offer you the best shopping experience, we went the extra mile. Palais Campofranco now has its own direct access from the Waltherplatz car park. You can park your car and reach the shops in no time, using either the stairs or the lift.


Glamour, luxury and the art of hospitality in the beating heart of Bolzano: Palais Campofranco is home to the new boutique of the cosmopolitan Franz Kraler brand, which brings the luxury of the big names of international fashion to the city.

The store covers an area of 150 square metres, housed on the ground floor of the celebrated building at Via Della Mostra 1, corner of Piazza Walther built in 1700, which belonged to the Habsburg Lorraine and is now owned by Count Georg von Kuenburg. A bond that the Kralers continue to cultivate with the history of the area after the redevelopment of Emperor Franz Joseph's stables in Dobbiaco, home of the "fashion castle" and their headquarters.

The spaces, redesigned by the Marastoni studio of Bolzano, which house the collections of Gucci, Fendi, Valentino, Christian Louboutin - to name but a few, tell a story of care and attention to the customer in the name of professionalism, sentiment and the roots to which one is bound in an inseparable union of modernity and tradition that is a fundamental element of their success.

Castel Sallegg Wine Shop

Owned by the Counts of Kuenburg since 1851, the Castel Sallegg Winery comprises three historic vineyards with a total of about 30 hectares under vine in Caldaro – Leisenhof, Preyhof and Seehof. Castel Sallegg stands for character and clarity, and for an elegant combination of timeless modernity and a great tradition. The wine range comprises the three lines Nobilis, Serenis and Imperialis and is available here at Palais Campofranco in the Wine Shop at Campo Franz, in the historic cellars. 

Castel Sallegg Winery

Nobility obliges, pleasure beguiles. Castel Sallegg Winery, Caldaro al Lago.​​​​​​​