The Luis Trenker collections are inspired by Alpine fashion culture. The brand’s designers glean fresh new ideas for cuts, prints and processing techniques by studying historical photo archives. The result is exceptional clothing for exceptional people. Luis Trenker stores have long since opened in places such as Zurich, Vienna, Kitzbühel and Sylt, but it all began here, in Bolzano. It was 1995 when South Tyrolean entrepreneur Michi Klemera founded the Luis Trenker brand, which has now grown to ten monobrand stores and numerous shop-in-shops. To this day, however, the company’s headquarters remain in Bolzano, and the Luis Trenker store within Campofranco is run by Michi Klemera’s daughter Johanna.